Post by account_disabled on Mar 7, 2024 10:20:44 GMT
In the first case the company turns to other companies, in the second directly to consumers. Here are some differences between Content Marketing strategies in the two types of business. Content marketing in B2B : companies that operate in this type of business have a particular interest in creating long-lasting relationships with customers, because profit margins are generally higher than in B2C. In this case, therefore, Content Marketing is mainly oriented towards Lead Nurturing , to ensure the company has a solid and well-loyal customer base that ensures economic balance. For the type of interlocutor, the distribution of content takes place mainly on platforms dedicated to B2B communication such as LinkedIn or proprietary means, such as magazines and publications, and by means of a formal and institutional tone of voice. Content marketing in B2C is aimed at individual users and is often also aimed at the initial phases of the Customer Journey, such as that of Brand Awareness .
For this reason the contents respond to the need for entertainment Greece Telegram Number Data as well as information, i.e. forms of infotainment and are distributed on platforms useful in this sense such as Facebook, Instagram, TikTok, and the Blog, through a tone of voice that is usually more informal and friendly, however always consistent with the identity of the Brand. team of people plan content marketing strategy on computer What is it for? The objectives Content marketing can have different objectives , not limited to mere sales but to the achievement of different goals (from attracting visitors, to their transformation into customers, to retention) based on the phase of the Customer Journey in which the content is distributed and reaches the user or customer.
Among the objectives of content marketing we can find: Brand Awareness , increase in knowledge and awareness of the brand. In this phase the contents act as a magnet; Lead generation , i.e. the creation of potential customers, is achieved by collecting contacts which often occurs at the same time as the distribution of the content (for example, entering your email to receive a freebie); Conversion of the Lead into a Customer , this could be the case of a free trial of the product/service, complete with consultancy; Lead Nurturing , maintaining a lasting relationship with the customer through valuable content; Creation of a community : contents can be a strong glue in building a community on which to then build a solid customer base; Increase Engagement , through entertaining and informative content.
For this reason the contents respond to the need for entertainment Greece Telegram Number Data as well as information, i.e. forms of infotainment and are distributed on platforms useful in this sense such as Facebook, Instagram, TikTok, and the Blog, through a tone of voice that is usually more informal and friendly, however always consistent with the identity of the Brand. team of people plan content marketing strategy on computer What is it for? The objectives Content marketing can have different objectives , not limited to mere sales but to the achievement of different goals (from attracting visitors, to their transformation into customers, to retention) based on the phase of the Customer Journey in which the content is distributed and reaches the user or customer.
Among the objectives of content marketing we can find: Brand Awareness , increase in knowledge and awareness of the brand. In this phase the contents act as a magnet; Lead generation , i.e. the creation of potential customers, is achieved by collecting contacts which often occurs at the same time as the distribution of the content (for example, entering your email to receive a freebie); Conversion of the Lead into a Customer , this could be the case of a free trial of the product/service, complete with consultancy; Lead Nurturing , maintaining a lasting relationship with the customer through valuable content; Creation of a community : contents can be a strong glue in building a community on which to then build a solid customer base; Increase Engagement , through entertaining and informative content.
